Marketing Specialist

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Position Description

DEPARTMENT: Economic Development

REPORTS TO: Economic Development Director

CLASSIFICATION STATUS: Full Time, Exempt

SALARY: $17.00 – $22.95 hourly DOQ

 

MAJOR FUNCTION:

Professional public communications work that involves a variety of proactive marketing programs with the goal of promoting and bringing visitors to the City of New Port Richey. Performs Public Relations work of a highly responsible nature involving the planning, development and analysis of City or departmental public awareness, communications, and marketing activities. An employee in this class is responsible for the development and overall coordination of activities involved with informing, educating, soliciting involvement, and analyzing responses of the public and/or City employees to City or department programs, projects and initiatives through the use of various communications media and personal contact.

 

Responsibilities and Reporting During an Emergency Situation: If assigned, employees in this classification will be required to report and carry out duties as directed for the duration of an emergency. Depending on the nature of the emergency, this may require working around the clock for several days on short notice.

 

ESSENTIAL FUNCTIONS:

The list of essential functions, as outlined herein, is intended to be representative of the major tasks performed within this classification.   It is not necessarily descriptive of any one position in the class.  The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position.  Specific tasks on a day to day basis will reflect the overall areas of expertise for this position.

  • Plan and conduct public relations programs designed to create and maintain a favorable public image for the City.
  • Design and produce marketing material (brochures, newsletters, and special events promotions).
  • Maintain media contacts.
  • Shoot photos and video at activities.
  • Write video and television promotions.
  • Prepare multi-media presentations.
  • Responds to film location requests.
  • Coordinates and distributes media clippings.
  • May assist in coordination of press conferences.
  • Researches, writes and disseminates news releases, newsletters and other informational materials to newspapers, television, radio and other communications media.
  • Responds to requests for information from the public; may serve as liaison between news media and information sources within the City.
  • May assist with the design and maintenance of City or department websites.
  • Coordinates the appropriate use of graphic designs and text for use in City or public media presentation consistent with City standards and policies. Creates and participates or assists in City or department presentations.
  • Seeks opportunities through social media outlets to disseminate information about City activities and programs to various audiences.
  • Attends meetings as needed and may be responsible for the coordination of special projects.
  • The employee must exercise considerable initiative and independence of action in accomplishing assignments and special projects.
  • Keeps abreast of emerging technologies and trends in new media, particularly design programs.
  • Performs other related duties and assignments as required.

 

MINIMUM QUALIFICATIONS:

Knowledge, Skills, and Abilities: 

  • Written, verbal, electronic, and visual communications for effective expression and clarity.
  • Digital graphic layout and design, presentation and design software, office applications and associated hardware.
  • The operation of various computer or other electronic devices.
  • Knowledge in social media platforms such as but not limited to FB, Instagram, Twitter, etc.
  • Collect, analyze and effectively disseminate factual information to the public through the news media in accordance with established policies and procedures.
  • Express ideas and factual information in a clear and concise manner, both orally and in writing.
  • Establish and maintain effective working relationships with City officials, employees, community leaders, media representatives and the general public.
  • Deal with public relations problems effectively, courteously and tactfully.
  • Present information clearly and concisely, and conduct education, outreach, and marketing programs.
  • Tailor messaging for distribution on multiple outlets.
  • Develop and nurture a team approach to communications that involves all employees in the process.
  • Work effectively and efficiently under stressful conditions.
  • Exercise wide discretion in dealings with public and media.
  • Disseminate information to the public and make quick decisions with very little advanced notice or preparation time during emergency situations.
  • Speak clearly, concisely and present a professional appearance for media interviews, public appearances and television programs.
  • Maintain consistent, positive demeanor in all aspects of job, including contact with public, staff and others.
  • Learn City-wide administrative regulations; applicable City-wide departmental policies; Personnel Ordinance and Collective bargaining Agreements as required to complete tasks and assignments.

 

MINIMUM QUALIFICATIONS:

Knowledge, Skills, and Abilities: (continued)

  • Be adaptable to performing under frequent deadlines, re-prioritization of tasks and assignments, and in response to emergencies.
  • Apply sound judgment and interpretation based on acquired knowledge in circumstances where limited standardization exists.
  • Read and interpret various materials, ranging from moderate to complex terminology, associated with job functions.
  • Organization, prioritization, and time management.
  • Skill in attention to detail and accuracy.
  • Perform duties independently with minimal supervision and review.
  • Analyze and interpret problems, and draw conclusions.

 

TRAINING, CERTIFICATIONS, AND EXPERIENCE:

Bachelor’s degree from an accredited college/university in Marketing, Communications, Public Relations, Journalism or a related field. Two years experience working in mass media, advertising or public relations. Experience with web editing programs preferred.

 

SPECIAL REQUIREMENTS:

Must be able to work nights and weekends as needed. Meet FEMA requirements for NIMS certification. A valid Florida Driver’s License is required. Every New Port Richey employee is required to fill out a Disaster Response Survey is subject to being required to report to work during a declared disaster.

 

PHYSICAL DEMANDS:

Physical Ability:

Requires sedentary work that involves walking or standing some of the time and routine keyboard operations. The job risks exposure to no significant environmental hazards.  The job requires normal visual acuity and field of vision, hearing, speaking, color perception, sense of smell, depth and texture perception.  Ability to stand and sit for periods longer than 30 minutes but not to exceed four hours consecutively. Ability to occasionally lift and carry weight up to 25 pounds.

Sensory Requirements:

Ability to hear, speak and understand conversation in English in various tones of voice, as well as accents or rapidly spoken in order to be able to do job.  Ability to see, read, and comprehend letters, numbers, words, characters or symbols, which are both large and small.  Ability to print and draw numbers, words, characters and symbols which are legible and understood by others.

 

WORK ENVIRONMENT:

Work is performed in a typical office conditions but will also include off-site visits to community events to successfully market the City’s events, projects and programs. Ability to deal with stress related to routine deadlines and occupational problems, which demand immediate attention. Necessity to multi-task successfully.  Ability to accept decisions made by others that may be in opposition of own views.

 

Applications can be emailed to cliverd@cityofnewportrichey.org or sent/dropped off to 5919 Main Street, New Port Richey, FL 34652   EOE/DFWP

 

The City of New Port Richey is an Equal Opportunity Employer. In compliance with Equal Employment Opportunity guidelines and the Americans with Disabilities Act, the City of New Port Richey provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.