Information Assistant II/Marketing Specialist

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Position Description

DEPARTMENT: LIBRARY

REPORTS TO: Librarian II

CLASSIFICATION STATUS: Part-time, Non-Exempt

SALARY: $12.42 hourly – 20 hours per week

 

MAJOR FUNCTION:

The New Port Richey Public Library is seeking an experienced, creative and flexible graphic artist to execute a consistent visual identity by creating a variety of marketing and communication materials including print and online collateral such as newsletters, reports, forms, signs and flyers, brochures and ads, in-house displays, website pages, digital signage and social media posts.

This dynamic communications professional will design unique, original materials that promote library services in a clear and compelling way.  The Marketing Specialist will be well-versed with various print and online formats including social media tools and websites.  This person will help build the library’s presence and increase community engagement. Under the direction of the Librarian II, the Marketing Specialist will support the library’s promotional and community relations efforts and will create, coordinate, and develop marketing tools.  The ideal candidate should be a positive minded self-starter with a sense of urgency who is detail oriented, works well with multiple projects and deadlines, and has a strong desire to serve the community.

 

ESSENTIAL FUNCTIONS:

The list of essential functions, as outlined herein, is intended to be representative of the major tasks performed within this classification.   It is not necessarily descriptive of any one position in the class.  The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position.  Specific tasks on a day-to-day basis will reflect the overall areas of expertise for this position.

  • Develops concepts, graphics, layouts, visuals and audio images for illustrations, logos, print collateral, print and digital advertisements, social media and websites.
  • Develops and implements marketing materials that identify a service or conveys a message, while enhancing the library’s image
  • Answers telephone and is knowledgeable about the library’s calendar of meetings and events.
  • Thinks creatively to produce new marketing ideas and concepts
  • Connects members to services and resources through a variety of marketing and communication materials including print and online collateral such as newsletters, reports, forms, signs and flyers, brochures and ads, in-house displays, website pages, digital signage and social media posts
  • Maintains support documents for library attendance and activities.
  • Pro-actively restocks, clean, shelf reads and straightens shelves, furniture, and displays.
  • Utilizes positive customer service techniques and provides professional, courteous service to all members.
  • Assists in developing or presenting programming or other special duties as needed.
  • Writing and editing copy including Newsletters and Press Releases.
  • Communicating with contracted media providers regarding the production of advertising materials.
  • Demonstrates excellent customer service with a friendly attitude, including greeting members as they approach the desk or are encountered on the floor, and carrying out customer-related tasks in cheerful manner with patience and skill.
  • Maintains library supplies for departments and reports to the Librarian I when items need to be reordered.
  • Provides excellent customer service in person and when answering incoming phone calls.
  • Prints necessary forms, reports, labels, etc. that are needed in various library departments.
  • Supervises library volunteers assigned to the area.
  • Attends staff meetings and training workshops.
  • Answers directional, policy, and procedural questions from library members.
  • Operates a variety of standard office equipment and library machines.
  • Maintains confidentiality of library patron records.
  • Keeping abreast of emerging technologies and trends in new media, particularly design programs.

 

MINIMUM QUALIFICATIONS:

Knowledge, Skills, and Abilities:

  • Pleasant, outgoing personality that likes responding to and taking care of people.
  • Enthusiastic self-starter with the ability to perform duties with moderate supervision.
  • Follows established procedures and deadlines while demonstrating a positive attitude in all situations with members and library peers.
  • In depth knowledge of computer systems and software.
  • Proficiency in graphic design software and tools (Adobe, Photoshop, Acrobat, Illustrator, FTP file transfers, etc).
  • Ability to use computer technology, library automation systems and office equipment.
  • Familiarity with using Apple products.
  • Familiarity with content management systems such as WordPress.
  • Ability to communicate easily and clearly on the phone, in person, and in correspondence using excellent communication skills.
  • Excellent English language and grammar, with proven written and verbal communication skills.
  • Ability to communicate effectively and courteously with City employees, the Library Advisory Board, patrons and other community members.
  • Technical knowledge of print and online production media development, including layout and design principles and techniques.
  • Knowledge and ability to apply photographic editing techniques.
  • Knowledge in social media platforms such as but not limited to FB, Instagram, Twitter, etc.
  • Ability to learn and implement Library systems and procedures.
  • Ability to handle multiple activities or interruptions at once and to work positively and effectively within a team model.
  • Skill in attention to detail and accuracy.

 

TRAINING, CERTIFICATIONS, AND EXPERIENCE:

Associates or Bachelor’s Degree in Graphic Design, Marketing, Communications or related field.  Two years experience in a related field.

 

SPECIAL REQUIREMENTS:

Must be able to work nights and weekends. Meet FEMA requirement for NIMS certification.  Possess a valid Florida driver’s license. Every New Port Richey employee is required to fill out a Disaster Response Survey and is subject to being required to report to work during a declared disaster. 

 

PHYSICAL DEMANDS:

Physical Ability:

Requires sedentary work that involves walking or standing some of the time and routine keyboard operations. The job risks exposure to no significant environmental hazards.  The job requires normal visual acuity and field of vision, hearing, speaking, color perception, sense of smell, depth and texture perception.  Ability to stand and sit for periods longer than 30 minutes but not to exceed four hours consecutively. Ability to climb stairs and ladders occasionally. Ability to occasionally lift, carry and put away parcels weighing up to 25pounds. 

Sensory Requirements:

Ability to hear, speak and understand conversations in English in various tones of voice. Adept at listening to and understanding others from a variety of cultural backgrounds.  Ability to see, read, and comprehend letters, numbers, words, characters or symbols, which are both large and small.  Ability to print draw letters, numbers, words, characters and symbols which are legible and understood by others. Ability to learn complex tasks and remember how to complete tasks without assistance once trained. 

 

WORK ENVIRONMENT:

This work is performed under typical office conditions and may include off-site visits to community events to successful market the Library’s services and resources to the public.  The noise level in the work environment is usually moderate but may be noisy in open locations and programming areas. By the very nature of public libraries, it is very busy, with shifting demands from the public.

Applications can be emailed to cliverd@cityofnewportrichey.org or sent/dropped off to 5919 Main St., New Port Richey, FL 34652.   DFWP/EOE

The City of New Port Richey is an Equal Opportunity Employer. In compliance with Equal Employment Opportunity guidelines and the Americans with Disabilities Act, the City of New Port Richey provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.